Many people are taking nutritional supplements to promote health and prevent malnutrition. But, when you don’t have any information about nutritional supplements, you ask people you know or search on the Internet to purchase them. But, can you trust this information?

K-Herb participated in the MIK Hot Spot (Made in Korea Online Exhibition) KHIDI and introduced its portal MyHerb where real reviews, ingredients, and commentaries from specialists can be seen at once with high hopes of meeting buyers and investors.

MyHerb is an artificial intelligence algorithm developed by nutritionists and pharmacists from Seoul National University that provides an appropriate target intake amount to consumers. It is an app that provides how much the target intake has been achieved sensibly with a graph.

Rather than recommending a specific product, consumers can see all the health functional foods and pharmaceutical supplements manufactured in Korea and overseas from the database and compare the ingredients and characteristics to obtain information that are objective. In the app, in-depth ingredient information and health information can be obtained through expert video content, and real information written by consumers can be viewed rather than false reviews written for marketing, so reliable information can be checked.

The number of clicks, reviews, and ratings by consumers are immediately reflected through the AI algorithm to check the ranking in real time. Also, you can participate in the events in the application, so you can double the enjoyment of using the application.

MyHerb application is patent pending (10-2020-0032605) with its outstanding technology competitiveness, and it was selected by the Youth Entrepreneurship School in 2020 to receive investment from the government.

It is also continuously expanding the R&D and the domain for the future, and along with the development of diversified health contents, it is providing the personalized information using health information to continuously increase the reliability of consumers’ platforms. The prospective of MyHerb’s path as a healthcare platform that stands in the front line for resolving the imbalance of the nutritional supplement market and providing a variety of functions in one set is greatly anticipated.

Lee Ji-won, the CEO of K-Herb, said, “MyHerb is a reliable nutritional information platform where you can find out about every nutritional supplements in the world.  I am currently operating the YouTube channel called YakTube and a blog, and I get tens of questions a day. There, I felt the need for a space for the consumers to verify the nutritional supplements, so I developed the application MyHerb.”

She then said, “Our application only allows the uploads from the consumers who actually purchased the supplements, so you can trust the reviews. You can also compare the nutritional supplements in Korea and overseas as well. This is one other main characteristics of this app.

People who are shopping the nutritional supplements for the first time often have a hard time picking them. For this, our app offers the diagnosis service. After the diagnosis, you can select the nutritional supplements and determine the intake. We have released the Android and iOS version, and we are going to advance to the app for global use later this year.”

Online marketing is taking more roles these days due to the COVID-19 issue. Since the limitation on the offline activities is applied to the companies as well as the investors and buyers, many are looking for company information online. In this day and age, online convention has transformed itself from being an alternative to the main trend. In particular, it is expected that the “video” that delivers company information will play the role of a company’s “SFO (Store, Factory, Office)” at the final point of communication.

For this, the global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment on April 9, 365 days a year. Already, more than 90% of AVING’s main subscribers are clients of companies, such as buyers, consumers, and investors who search for specific products and company information. AVING News contents are surely ‘”SOF (Store, Office, Factory)” by itself, making it a very attractive exhibition hall in that sense.

AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens 365 days a year with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

Based on the accumulated online and offline network, the MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

The products and services of the major companies of KHIDI Health Industry Startup Innovation Center in the MIK Hot Spot (Made in Korea Online Exhibition) will also be displayed in BIO KOREA 2020. Asia’s biggest bio convention BIO KOREA 2020 co-organized by KHIDI and Chungbuk Province and sponsored by MOHW will be open online due to the COVID-29 pandemic on May 18-23. Virtual exhibition halls, conferences, and business forums will be operated, and the companies will be promoting their competitiveness. Also, with video meetings, businesses between overseas speakers, buyers, and domestic and foreign participating companies will be made. To date, more than 160 companies have applied for the virtual exhibition booth at BIO KOREA 2020. Companies wishing to participate can apply through the web page or email by Apr. 30.

The global news network AVING News has begun holding the MIK Hot Spot (Made in Korea Online Exhibition) to help small and medium-sized companies enter the market and attract investment 365 days a year. AVING News has been running online exhibitions since 2005 and had 975 online exhibitions so far. Its YouTube online exhibition has placed itself as Korea’s largest online exhibition hall that opens with 19,000 videos (booths) with more than 800,000 visits per month which means more than 10 million visits per year.

The MIK Hot Spot online exhibition is scheduled to be held regularly according to the field, target market, and participating institutions, and it will be presented as a new type of online business by transforming the know-hows and values of the participating companies according to the trend. Companies that want to participate can apply and apply through the marketing support projects from supporting institutions in the local governments. Refer to the institutions for more information.

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) special page

→ Go to MIK Hot Spot (Made in Korea Online Exhibition) information page

Inquires

2020-06-18T05:19:31+00:00